Alex is a business-first design leader. Previously founding partner at Skyward, creator of Bettermint, lead designer at MeetMindful (acquired), Havenly, and Brandfolder (acquired).
I get joy in helping stakeholders, and clients reach business goals through design & I prefer projects that move the needle for humanity. Contact me with project inquiries.
Special areas of interest and relevant projects: Online dating (Meetmindful), A.I/Image Generation (Photofeeler), Finance & Blockchain (Connectedfi, Sanu), Healthcare & Science (Innova Med, Truthly), & Interior Design (Havenly), and various interests in learning French, climbing, cooking, and board game design.
Case Studies
Case Studies
Selected works and case studies from my many years as a product designer.
Client
After.com
Design Timeline
2 Months
Project Requirements
After.com is growing at an incredible rate to become the market leader in simple, direct online cremation. One of their high-growth products is the ability to pre-plan for a future cremation. After successful tests with a manual sales approach, they wanted to productize their pre-planning offering and maximize time to value from a sales ROI perspective. I designed their first system for onboarding and sales into their pre-planning funnel, including a management dashboard layer.
(Please contact me for password)
Outcomes
Designed, In Production
Client
Photofeeler
Design Timeline
6 Months
Project Requirements
Design the first ever app for Photofeeler, the most successful photo review marketplace for dating apps and professional photos. Specific KPIs included top-of-funnel conversion, number of photos uploaded per user & photo-tests per user.
Outcomes
Partially launched. Massive 20% revenue lift.
Client
Fanbants
Design Timeline
1 Month
Project Requirements
Design and build the first daily fantasy app for the massive Nigerian premier league market. Localize the app for a strong cultural identity, create a memorable and fun experience, and incorporate social features to enable marketplace growth.
Outcomes
Successful launch of the Bants platform in Nigeria. Acceptance into Techstars, Series A, and tens of thousands of users.
Client
BBC Storyworks, Grounded.org
Project Timeline
1 Year
Project Requirements
Design a website for a series of educational videos for a new initiative called the Climate Academy, a joint venture between BBC Storyworks and Grounded.org, a leading NGO fighting climate change. Also included was the application for the Annual Grounded.org summit, attended by many of the leading voices in climate science (Paul Nicklen, Paul Staemets, Pierce Brosnan, etc.)
Outcomes
Launched with over 10k users. App was used at the Summit attended by over 5k people.